Experience tells me that when it comes to email automation the best starting point is asking yourself "If this was simple, what would it look like?"

It's paraphrasing Tim Ferris' famous quote, "What would this look like if it were easy?"

Another phrase I love (and even put it into a tshirt) "Simplicity is the ultimate sophistication." which Leonardo da Vinci said.

Many times I'll draw out the automation on a sticky note first before diving into the tool.

When you do that, amazing results can happen very quickly.

I ran a workshop where I walked through the 3 Steps to Simplify Your Email Marketing Automation.

3 steps to create email marketing automation that will help you make better decisions so that you can scale and grow your business.

It was an interactive workshop where attendees learned how they can simplify their mailing list by discovering where conversions happen and what works within the emails in order for them to produce successful campaigns.

​3 Steps to Simplify Your Email Marketing Automation​

There are timemarkers so you skip to the part that you find most interesting if you only have a few minutes.

If you were to watch any sections, can I suggest:

​07:11 - How long does a subscriber take to become a customer
​11:15 - Why you need a naming convention for tags
​12:52 - Framework for the Best Naming Convention With Examples
​15:20 - Example of a Tag Cloud That Tells a Story

However consider watching the entire video, since the first half is informational and then last half is me answering questions which you may have as well.