Evergreen

Hey Reader, Every day, my boys ask, "What are we doing tomorrow?" What they're really asking is, "Is tomorrow going to be fun? Interesting? Not boring?" Let's face it, they're not exactly planners at their age. They just want to have choices of fun things to do. And isn't that what we all want? In the world of attracting new subscribers, we aim to do the same: entertain, intrigue, and definitely not bore. Speaking of intriguing... Have you ever wondered if your newsletter's landing page could...

Sitting at my desk, my phone rings, and I look down at the display and see it's my boss's extension. It's mid-February, and we are in the midst of a couple of projects. My mind quickly runs through them all to see what this call could be about. I pick up the phone, "This is Jason." "Hey, could you please check on the footer of all the sites and make sure that the year is current?" I must not have said anything because he repeated himself. I said, "Um, sure, no problem." and hung up the phone....

Selling in email isn't about hard pitching. Selling in email isn't putting all your testimonials in it. Selling in email isn't creating convincing arguments to convert. Selling in email is about solutions. No one likes the hard pitches. And while they serve a purpose, your emails should serve value. Share stories, conversations, and experiences. Your readers have questions. If you've heard the question before, other people have the same question but haven't voiced it. By serving value and...

Trying to convince someone to buy is counterintuitive. A purchase happens way before you give the buy button. It's simple. Pay attention to behavior. If you want to get more customers... ...without the stress of launches ...without getting burned out ...without feeling sleazy and salesy then you will love what I'm going to share with you. This is a strategy I've deployed over the years for clients and my own business to make email automation and marketing more human. (And honestly made alot...

Selling to new subscribers on your email list early can be an effective way to build a strong foundation of loyal customers and generate revenue. Unfortunately, the bro-marketers and gurus tell you must give a ton of your stuff away for free first. (Yet aren't they the ones asking for the sale the first time you run into one? 🤔). Here's the problem with giving away too much free content: You inadvertently devalue your paid offerings, making converting subscribers later tricky. You delay...