Evergreen
You don't need to know everything about email marketing and automation to have a successful online business. I simplify email marketing and automation using relatable stories and lessons to help you understand the 80% that matters to grow and scale your online business. Whether you’re a Creator selling courses, memberships, or digital products online, Evergreen turns automation from daunting to doable in just 2 minutes, six-times-a-week.
Find the right partners (not random swaps)
Hey Reader, Earlier this week I called out generic list-building tools that promise fast growth. But I also promised to show you what actually works. And it's not some new platform or prompts that promise you the world. Here it is...Intentional partnerships. Not random cross-promotion. Not generic recommendation engines. Strategic alignments with creators who serve your audience differently than you do. Here’s what I mean… Let’s say you help course creators with email automation. Look for...
The RSVP landing page framework
Hey Reader, Yesterday you tested your lead magnet with your list (or maybe you wrote the email yesterday and sending it today? 😉) Now let’s turn those insights into a high-converting landing page. No fancy tools required. No complex designs needed. Just the RSVP Framework. Let me explain… R - Relevant to the visitorYour test emails showed you exactly what resonates. Use that language. When someone lands on your page, they should think "This is exactly what I need." S - Social proofRemember...
Test your lead magnet (without a landing page)
Hey Reader, "But Jason, what about my existing list?" I heard you. And I’ve got good news: Your existing list is actually the perfect testing ground for your new aligned lead magnet. No landing page required. No fancy tools needed. Just one strategic email. Here’s the framework: Write an email promoting your lead magnet to your existing list Use your call-to-action link as if it were a landing page button Track who clicks (they’re telling you exactly what problems they have) The best part?...
[Framework reveal] Turn subscribers into buyers
Hey Reader, Yesterday I picked a fight with generic newsletter signups. Today, let me show you what actually works. It’s called the Alignment Framework (fancy huh?). And it’s the difference between subscribers who ghost you and subscribers who buy from you. Here’s how it works. Your lead magnet needs to be a stepping stone to your paid offer. Not just related to it. A serious, legitimate first step toward it. Let me show you what I mean… Bad alignment: ❌ Lead magnet: "50 Email Marketing Tips...
Stop losing sales with generic signups
Hey Reader, "Just sign up for my newsletter! I share tips!" cringe If I had a dollar for every time I saw this generic signup form, I could retire tomorrow. But here’s what really gets me… You know exactly what I’m about to say... You’ve seen your conversion rates drop. Sales aren’t what they used to be. And you can’t figure out why. Let me take a wild guess... Somewhere along the way, you shifted from solving a specific problem to just "sharing valuable tips." Maybe you removed that targeted...
Why your emails aren’t getting opened… yet 👀
Hey Reader, If you got an email from one of your relatives, would you open it? How about if they forgot to put a subject line in? Yes and yes, right? Why? Because you see their name and you know you trust that person, right? If our email subscriber doesn’t trust you, they’re not going to even open your emails. Sad, but true. That’s why when each new person joins your email list, they should go through a really good welcome sequence. Picture this: Someone joins your email list, excited about...
300+ high-converting landing pages
Hey Reader, Every day, my boys ask, "What are we doing tomorrow?" What they're really asking is, "Is tomorrow going to be fun? Interesting? Not boring?" Let's face it, they're not exactly planners at their age. They just want to have choices of fun things to do. And isn't that what we all want? In the world of attracting new subscribers, we aim to do the same: entertain, intrigue, and definitely not bore. Speaking of intriguing... Have you ever wondered if your newsletter's landing page could...
Is *simple* really a trend?!?
Yesterday was Day 3 of HeyCreator Summit, and it's been an incredible culmination of inspiring and useful talks. Terry Rice and Tim Grahl were talks I couldn't wait for. Terry and Tim both talked about very different topics. Terry talked more about mindset, and Tim spoke on tactics. The common thread between both talks was keeping things simple. Simple questions to ask yourself when things are rough. Simple processes for the business to grow. I talk ad nauseam about keeping email marketing...
Two personalization snippets for you [FIRST NAME GOES HERE]
Sitting at my desk, my phone rings, and I look down at the display and see it's my boss's extension. It's mid-February, and we are in the midst of a couple of projects. My mind quickly runs through them all to see what this call could be about. I pick up the phone, "This is Jason." "Hey, could you please check on the footer of all the sites and make sure that the year is current?" I must not have said anything because he repeated himself. I said, "Um, sure, no problem." and hung up the phone....
It's not the size that matters
Proudly Brought To By HeyCreator Imagine waking up each day to sales notifications in your email. Build a creator-driven business in a sustainable, achievable way without succumbing to hustle culture. Get Your Free Ticket 🤖 AUTOMATION Stop Holding Onto Unengaged Subscribers A client once launched a massive promotion to over 500,000 subscribers, expecting six-figures in revenue. It was a membership that was meant to be the core offer for the business moving forward. Instead, they barely...
You don't need to know everything about email marketing and automation to have a successful online business. I simplify email marketing and automation using relatable stories and lessons to help you understand the 80% that matters to grow and scale your online business. Whether you’re a Creator selling courses, memberships, or digital products online, Evergreen turns automation from daunting to doable in just 2 minutes, six-times-a-week.