Hey Reader,

Earlier this week I called out generic list-building tools that promise fast growth.

But I also promised to show you what actually works.

And it's not some new platform or prompts that promise you the world.

Here it is...Intentional partnerships.

Not random cross-promotion.
Not generic recommendation engines.
​
Strategic alignments with creators who serve your audience differently than you do.

Here’s what I mean…

Let’s say you help course creators with email automation.

Look for partners who:

• Teach course creation
• Help with course marketing
• Specialize in course pricing
• Focus on course platforms

Their audiences need your expertise. Your audience needs their expertise.

Or you’re a productivity coach helping entrepreneurs create systems.

Partner with:

• Time management tools/apps
• Project management experts
• Team building consultants
• Business process designers

These audiences need your systems expertise while you can lean on their specialized knowledge.

Or maybe you sell website templates for photographers.

Look for partners who:

• Teach photography business skills
• Offer SEO for photographers
• Create photography presets/editing tools
• Help photographers with pricing/packages

Their audiences need a professional web presence, and your audience needs their specialized photography expertise.

That’s alignment.

Here’s how to do it right:

1. Find (you probably already know them) 3-5 potential partners who:

• Serve your audience
• Solve different problems
• Share your values

2. Subscribe to their newsletters

• Study their approach
• Note their writing style
• Understand their offers

3. Reach out with value first:

• Share their content
• Leave thoughtful comments
• Build a real relationship

4. Propose a swap that benefits their audience:

• Share your landing page results
• Show subscriber feedback
• Be clear about the value their audience will get

The key? Your lead magnet must solve a real problem their audience has.

Think about who serves your audience in a complementary way. That’s your perfect partner.

- Jason "Strategic Partnerships" Resnick

P.S. This week we covered the complete system:

• Monday: Why generic signups fail
• Tuesday: The Alignment Framework
• Wednesday: Testing with your list
• Thursday: The RSVP Landing Page Framework
• Today: Strategic traffic partnerships

Want it all implemented in your business? Let’s talk...reply with "RSVP" and I'll get back to you.