This is super important and I don't want you to get to February and think “what the f* just happened?”

Today's Evergreen is going to be a bit different than the usual Saturday version because this is that important.

The new requirements of Google and Yahoo coming down in a couple of weeks are too important.

First, if you haven’t yet read Evergreen from last week, I suggest you do so. Read it today here.​

Please, share it.

I’m not asking you to share because I want to get more subscribers.

I’m asking so that we can all help each other. A rising tide raises all boats.

Every day, I talk to people who don’t know about this or have just seen an email about it.

Second, if you’ve read anywhere about this and aren’t sure what to do, hit reply and I’ll be happy to help.

Or if you have put in your records and not sure if it worked, hit reply and let’s check it for you.

Lastly, Google has started deactivating “inactive” accounts. These are accounts that haven’t been used in at least two years. And while you may not have many of those subscribers on your list, it’s a stark reminder for all of us to clean our lists from cold email subscribers.

This week I ran most of my list through a “cold subscriber check” and was absolutely shocked at what I found.

Discover this shocking truth when I release this case study - click here.

(I’m putting together a case study on it, it’s that meaty and important.)

If you don’t have a process for checking, I created 2 videos for you Reader

Step 1 - Defining Your Cold Subscribers​

Step 2 - Re-engagement Sequence​

Short and sweet today because of the importance of the message.

Please don’t hesitate to reply back if there are any questions.