Selling made simple

Published 3 months ago • 1 min read

Selling in email isn't about hard pitching.

Selling in email isn't putting all your testimonials in it.

Selling in email isn't creating convincing arguments to convert.

Selling in email is about solutions.

No one likes the hard pitches.

And while they serve a purpose, your emails should serve value.

Share stories, conversations, and experiences.

Your readers have questions. If you've heard the question before, other people have the same question but haven't voiced it.

By serving value and giving answers to people's questions, you are selling.

You are selling to them through your positioning as the person they trust.

You become the expert in their eyes.

Then, they buy when you put that link in front of them.

The solutions you shared sold them.


by Jason Resnick

I'm on a mission to simplify email marketing and automation. You don't need to know everything, but I'm here to help you understand the 80% that matters. Whether you’re a Creator selling courses, memberships, or programs online, Evergreen turns automation from daunting to doable through relatable stories and lessons six-times-a-week in no more than 2 minutes.

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