Hey Reader,

"But Jason, what about my existing list?"

I heard you. And I’ve got good news:

Your existing list is actually the perfect testing ground for your new aligned lead magnet.

No landing page required. No fancy tools needed. Just one strategic email.

Here’s the framework:

1. Write an email promoting your lead magnet to your existing list
2. Use your call-to-action link as if it were a landing page button
3. Track who clicks (they’re telling you exactly what problems they have)

The best part?

Your subject line becomes your landing page headline test.

Think about it:

• Your subscribers already know you
• They’re more likely to give honest feedback
• You’ll learn what resonates before building anything

Here’s exactly how to do it:

1. Write a subject line that speaks to the specific problem
2. Keep the email short (like a mini landing page)
3. Include 3 bullet points of clear benefits
4. Add a description of their immediate pain
5. Mention how quickly they’ll get results
6. Drop in your call-to-action

Then send it using a tagged link (i.e. a link trigger, trigger link, or whatever you want to call it) so you can see who’s interested in what problem.

Test your lead magnet idea with people who already know you before building anything.

Here's the big deal with all this...

You’ll segment your list based on actual interest, not random guesses.

Have an idea for your next lead magnet?

Or maybe your existing one, which was crushing it, isn't so much anymore?

​Let's chat.​

Or

​Want this done for you IN ONE DAY?​

- Jason “Test First, Build Later” Resnick

​

P.S. Tomorrow I’ll show you how to turn these insights into a high-converting landing page.