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Evergreen

The RSVP landing page framework


Hey Reader,

Yesterday you tested your lead magnet with your list (or maybe you wrote the email yesterday and sending it today? 😉)

Now let’s turn those insights into a high-converting landing page.

No fancy tools required. No complex designs needed. Just the RSVP Framework.

Let me explain…

R - Relevant to the visitor
Your test emails showed you exactly what resonates. Use that language. When someone lands on your page, they should think "This is exactly what I need."

S - Social proof
Remember who clicked your test email? Reach out to them. Quick message: "Hey, noticed you grabbed [lead magnet]. What made you interested?" Their responses become your best testimonials.

V - Value behind the click
Be crystal clear about what they’re getting and why it matters.
❌ "Download my free guide?"
✅ "Get the framework that generated $3,927 in 7 days"

P - Plain design
One column. Clear hierarchy. Zero distractions. Let your message do the heavy lifting.

Here’s what your page needs (in order):
1. Headline (from your test results)
2. Problem description (3 sentences max)
3. Value proposition (be specific)
4. Social proof (from your responders)
5. Clear CTA
6. Zero distractions

That’s it.

Remember: Your landing page’s job isn’t to look fancy. It’s to convert visitors into subscribers who buy.

You’ve got this framework in detail inside Stress-Free Subscriber Signup resources. Time to put it to work.

And if you have already, hit reply and send me your page. I'd love to take a look.

- Jason "Always reminding myself to K.I.S.S." Resnick

P.S. I love that my boys are still so young that "stupid" is a bad word ❤️.

Evergreen

You don't need to know everything about email marketing and automation to have a successful online business. I simplify email marketing and automation using relatable stories and lessons to help you understand the 80% that matters to grow and scale your online business. Whether you’re a Creator selling courses, memberships, or digital products online, Evergreen turns automation from daunting to doable in just 2 minutes, six-times-a-week.

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