Evergreen by Jason Resnick

Why are 30-40% of your subscribers unconfirmed?

published6 days ago
4 min read

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Growing your list without more traffic

Ever wonder why you have 30-40% of your subscribers unconfirmed?

Are your open rates lower than you like?

Find yourself putting all your forms to single opt-in because you want to see more list growth.


Do you have a Thank You page?

Hooray! You've got a new subscriber.

But they are left wondering what happened now.

They gave you their email address, and in return, you gave them a message saying, "Success! Now check your email to confirm your subscription."


First impressions are everything.

Dating, networking events, and, yes, email too!

It starts with your landing page opt-in and continues with the Thank You page.

Before diving into the elements you put on your Thank You page, let's talk about why it's important for your marketing.


Benefits Of A Thank You Page

At a minimum, having a Thank You page allows you to track conversions from your landing page opt-in.

If you run adsโ€ฆ

If you are testing a new channelโ€ฆ

If you want to see how many people are signing upโ€ฆ

โ€ฆa Thank You page gives you a URL to track in Google Analytics (or whatever you use for your web analytics).

For example:

If you see 100 visits to your Thank You page in a month but only see 35 new subscribers on your email list, you can ask, "where are the other 65 people?"

That leads you to your autoresponder not converting people on the double opt-in.

You then optimize that email for more engagement.

The other benefit is engaging your new subscriber.

You know that feeling when you signup and don't immediately see the email in the inbox.

You get frustrated.

Feel like you did something wrong.

Is the internet working? ๐Ÿค”

A Thank You page can give the new subscriber something to do for 30 seconds while the internet catches up.

It also allows you to learn more about your subscriber as they know more about you.


Configure Your Thank You Page

Like your landing page, a thank you page should have a minimal design and layout.

You can create a Thank You page in ConvertKit simply by clicking the "+ Add Page" button inside the landing page you.

๐Ÿ’Ž When you do, it'll carry over all the fonts, colors, and custom CSS you used on your landing page. Keeping everything looking nice, on point, and congruent.

Any โ€œThank Youโ€ page in ConvertKit is the same URL as the landing page with a โ€œ/thanksโ€ on the end.

Go to Settings and then under General select Redirect to thank you page.

Then your new subscriber will go to the thank you page automatically when they submit their email address.


What To Include

Thank You Page must-haves:

๐Ÿ’ฏ Tells the visitor what to expect and what they should do.

๐Ÿ“ฅ Walks through making sure the delivery of the first email.

๐ŸŽฏ Keeps focus with minimal distractions.

You want to have your new subscriber clear about what to do next.

1. Give your new subscriber the email's subject line that's about to land in their inbox.

2. Give your new subscriber something to do (pick one or two max)

  • Check out your social profiles
  • Fill in a segmentation quiz
  • Listen to a podcast
  • Share a paid offer
  • Watch a video

3. Set expectations

  • How long it'll take for the email to get to their inbox.
  • How often you'll be emailing them.
  • What benefits they'll be getting from your emails.

Don't feel you have to make it pixel-perfect. Just make it pleasing to read quickly and for the subscriber to take action.

Here are some of my favorite examples:

Lauren, from Bixamedia, does a great job here since she has a high ticket offer.

While she doesn't explicitly link out to booking a call, the slight mention of it plays into planting that seed for later.

She also sets the expectation of when that email will hit the inbox and what happens if it's not there.


โ€‹Morning Brew does a great job of spreading their footprint.

They know how important it is to their business to have an engaged subscriber, and so while the new subscriber is waiting, they link out to other platforms and content to keep them engaged in as many places as possible.

This way as their new subscriber doesn't check their email, MB's content is a reminder to do just that.

They also share what kinds of content they'll discuss to confirm relevancy.


Alex, from Marketing Examined, does a great job at injecting a bit of personality on his Thank You page.

Not only that, but he tells the new subscriber to reply to the first email.

Knowing that the reply is a strong signal technically, it also forms that relationship with the subscriber that makes them pay attention when another email drops.


Another Alex, The Steal Club, shows the new subscriber exactly how to pull his emails from the Promotions tab.

He also sets expectations for the next steps by showing them they'll receive two emails.

And one final point...

Brennan Dunn, from Create & Sell, says that having a post opt-in centered on a page with nothing else to do gets 70-80% response rates.

And I concur with Brennan in this based on my own experience.





Tips, Strategies, Resources, and More

ICYMI: Top Video of the Week: Enhanced Double Opt-in For ConvertKitโ€‹

โ€ข Million-dollar newsletter funnelโ€‹
๐Ÿƒ My take: Catchy headline, but I'm working on this model myself to build sustainability in email list growth, so it's timely to see the numbers laid out.

โ€ข A list of brilliant, email list growth people to follow and learn from.
๐Ÿƒ My take: Some familiar names, others are new.

โ€ข How to grow your email list using LinkedIn (no creepy automated tools here)
๐Ÿƒ My take: Most of this may be common sense, but I like the P.S. and DMing ideas here.

โ€ข How to Actually Win with Email Marketing
๐Ÿƒ My take: I was on the SPI podcast (which was a full-circle moment for me) and Pat and I talked about a recent launch I helped them with back in December. (Not solely list growth, but there are elements of that in there too).

โ€ข The BEST way to grow your email list
๐Ÿƒ My take: Chris Orzechowski has always been someone I've respected. What he shares is what I've experienced with clients. And why I'm focused on the project I mentioned in the first link here.

Final Thoughts

I hope that you saw value and got some actionable takeaway this week.

If you did, it's the exact reason why I created my new course called Creator Quick Start.

This is actually Chapter 3.2 in the course.

If you've already implemented this, mind hitting reply and sharing your Thank You page URL?

I'd love to take a look.