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Evergreen

by Jason Resnick

I'm on a mission to simplify email marketing and automation. You don't need to know everything, but I'm here to help you understand the 80% that matters. Whether you’re a Creator selling courses, memberships, or programs online, Evergreen turns automation from daunting to doable through relatable stories and lessons six-times-a-week in no more than 2 minutes.

Is *simple* really a trend?!?

Yesterday was Day 3 of HeyCreator Summit, and it's been an incredible culmination of inspiring and useful talks. Terry Rice and Tim Grahl were talks I couldn't wait for. Terry and Tim both talked about very different topics. Terry talked more about mindset, and Tim spoke on tactics. The common thread between both talks was keeping things simple. Simple questions to ask yourself when things are rough. Simple processes for the business to grow. I talk ad nauseam about keeping email marketing...
about 1 month ago • 1 min read

Two personalization snippets for you [FIRST NAME GOES HERE]

Sitting at my desk, my phone rings, and I look down at the display and see it's my boss's extension. It's mid-February, and we are in the midst of a couple of projects. My mind quickly runs through them all to see what this call could be about. I pick up the phone, "This is Jason." Hey, could you please check on the footer of all the sites and make sure that the year is current?" I must not have said anything because he repeated himself. I said, "Um, sure, no problem." and hung up the...
about 1 month ago • 1 min read

It's not the size that matters

Proudly Brought To By HeyCreator Imagine waking up each day to sales notifications in your email. Build a creator-driven business in a sustainable, achievable way without succumbing to hustle culture. Get Your Free Ticket AUTOMATION Stop Holding Onto Unengaged Subscribers A client once launched a massive promotion to over 500,000 subscribers, expecting six-figures in revenue. It was a membership that was meant to be the core offer for the business moving forward. Instead, they barely cracked...
about 1 month ago • 3 min read

Selling made simple

Selling in email isn't about hard pitching. Selling in email isn't putting all your testimonials in it. Selling in email isn't creating convincing arguments to convert. Selling in email is about solutions. No one likes the hard pitches. And while they serve a purpose, your emails should serve value. Share stories, conversations, and experiences. Your readers have questions. If you've heard the question before, other people have the same question but haven't voiced it. By serving value and...
about 1 month ago • 1 min read

How to get more clicks

How do I improve click rates?" My friend ​Terry Rice​ asked me this during a chat yesterday. Terry is a fellow creator, entrepreneur, and Dad. I know he knows his stuff when it comes to business. So I wanted to not only give a great answer, I wanted to make sure that he walked away with something he hadn't heard before but works. My answer was: Number One: If your open rates are good, make the call-to-action for someone to click be the exact same or inline with the subject line. If someone...
about 1 month ago • 1 min read

Stop convincing those who don't want to convert.

Trying to convince someone to buy is counterintuitive. A purchase happens way before you give the buy button. It's simple. Pay attention to behavior. If you want to get more customers... without the stress of launches without getting burned out without feeling sleazy and salesy then you will love what I'm going to share with you. This is a strategy I've deployed over the years for ​clients​ and my own business to make email automation and marketing more human. (And honestly made alot of...
about 1 month ago • 1 min read

Your emails may be doing you a disservice

Ever overwhelmed by the flood of newsletters in your inbox? If you're like me, you get a bunch of newsletters every day. Newsletters that contain links, articles, ads, and sometimes an editorial piece, but that's on a rare occasion. However good those newsletters are, it sucks for your readers. Let me explain... Recency bias affects us all. When we write emails, we often remember what's in our inboxes. This can lead us to create content that's too similar to what we've seen. Assuming your...
about 1 month ago • 1 min read

3 ways to sell to new subscribers

Selling to new subscribers on your email list early can be an effective way to build a strong foundation of loyal customers and generate revenue. Unfortunately, the bro-marketers and gurus tell you must give a ton of your stuff away for free first. (Yet aren't they the ones asking for the sale the first time you run into one? 🤔). Here's the problem with giving away too much free content: You inadvertently devalue your paid offerings, making converting subscribers later tricky. You delay...
about 1 month ago • 3 min read

Google & Yahoo Changes - What You Need to Do TODAY

This is super important and I don't want you to get to February and think “what the f* just happened?” Today's Evergreen is going to be a bit different than the usual Saturday version because this is that important. The new requirements of Google and Yahoo coming down in a couple of weeks are too important. First, if you haven’t yet read Evergreen from last week, I suggest you do so. Read it today here.​ Please, share it. I’m not asking you to share because I want to get more subscribers. I’m...
about 2 months ago • 1 min read

3 Steps to Simplify Your Email Marketing Automation

Experience tells me that when it comes to email automation the best starting point is asking yourself "If this was simple, what would it look like?" It's paraphrasing Tim Ferris' famous quote, "What would this look like if it were easy?" Another phrase I love (and even put it into a tshirt) "Simplicity is the ultimate sophistication." which Leonardo da Vinci said. Many times I'll draw out the automation on a sticky note first before diving into the tool. When you do that, amazing results can...
about 2 months ago • 1 min read

I'm on a mission to simplify email marketing and automation. You don't need to know everything, but I'm here to help you understand the 80% that matters. Whether you’re a Creator selling courses, memberships, or programs online, Evergreen turns automation from daunting to doable through relatable stories and lessons six-times-a-week in no more than 2 minutes.

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